Portfolio — Madison Salavec

Hi, I’m Madison.

I’m a human first, then a kick ass marketing and business strategist. Check out where I’ve worked and what I’ve done below.

JANUARY 2023 - PRESENT
Strategic brand advisor, growth strategist and messaging coach for local entrepreneurs
Emphasis on growth by designing sustainable marketing and operations systems that allow for more creative freedom in founders’ zone of genius and more ease in scaling their business and onboarding new employees
APRIL 2019 - DECEMBER 2021
Executive Vice President, Strategy
Owner of go-to-market strategy, product marketing, sales and customer experience for early stage SaaS start-up aimed at driving transparency between brands and consumers
Navigated pandemic-induced product pivot and secured additional funding that resulted in promotion
Product owner, project manager and lead UX strategist for company website and the launch of two technology products: consumer-focused mobile app and brand-based SaaS CMS
Produced, populated and published the mobile app, Real, a directory featuring social impact content on 500+ brands for Android and Apple; Garnering over 1,000 downloads in the first campaign push
Expanded CRM directory by 600% through networking and implemented an ABM-approach by industry, owning tailored sales enablement content development, outreach and nurture for responsible brands in Baby, Beauty, Fashion, and Outdoor
Authored "Radical Transparency for Marketers," a thought leadership whitepaper for rich lead nurture
Hired, managed and mentored a team of 5; Reported directly to the President/CTO and Board of Investors
AUGUST 2009 - APRIL 2019
Director of Digital Experience & Innovation
Head of Digital Strategy Capability for Ogilvy West, Founding Strategist of Content & Social Practice
Agency SME for video and content analytics; YouTube Agency Lead; Established content and social best practices for distribution, measurement and optimization, then directed trainings for the wider agency
Designed insightful and integrated, multi-segmented content programs spanning paid, owned, and earned channels to drive adoption, loyalty, advocacy and growth
Architected and implemented content studio operations models, for in-house and cross-agency client teams, that aligned messaging to unified insights and initiatives and consolidated content efforts
Proven-track record of initiating and nurturing key relationships increasing efficiency and trust in cross-functional environments
Collaborated with UX design to craft push notification, SMS and email campaigns utilizing A/B testing
Managed and mentored direct-report for 3 years with 5 years of cross-department team management
Agency lead of Future Marketers; PENCIL program hosting 6th graders bi-monthly for education and mentorship, 2012-2014
OCTOBER 2014 - JUNE 2018
Marketing & Communications Manager
Directed messaging strategy, social media and email marketing and member retention programs
Designed and launched several Instagram engagement contests, leading to increased class attendance and membership acquisition
Formalized several evergreen engagement initiatives that are still used today as a model for recurring comms
Established company values and corresponding content pillars to allow for
Authored and secured the proposal for co-leading Yoga on the Rocks for a 3 year contract; Acted as activation and acquisition marketer lead and head coordinator for day-of-event; Results indicated a rise in member acquisition from event promotion year over year
Yoga & Meditation Instructor 2-3 times weekly, 2015-2019

Awards & Recognitions

1 of 13 selected storytellers for Ignite! Denver 39, August 2023
Market Research & Insights Award, Southwest Airlines Enterprise-Wide Content Strategy, 2019
Gerber “Together We’ve Got This” for organic effectiveness, 2017

Client Spotlights

Inclusive Care, LLC: Strategic Advisor to the Founder

Current Consulting Client
Led strategic rebrand including alignment of brand identity, tone and messaging with patient experience, a new website, and product and service extensions.
Currently re-imagining a more inclusive and intentional pricing model and preparing to introduce whitespace offering: SoLa Pelvic Therapy
Bivouac Coffee: Messaging Architecture & Content Roadmap

Consulting Client x 2023
Developed brand messaging architecture and crafted an activation roadmap to demonstrate integrated content planning, measurement and optimization.
The Real App by Authentic Labs

Authentic Labs x 2019-2021
The Real App puts consumer experience and privacy first. Our app is how we connect your brand to the conscious consumers seeking information about company values and practices before making purchase decisions.
The Real App gives consumers access to brand-level information based on values and corporate social responsibility and see product-level insights using the scan feature.
Southwest Airlines Enterprise-Wide Content Strategy

Ogilvy Client x 2016 - 2019
2019 Gartner Market Research & Insights Award
Composed a unified enterprise-wide content messaging architecture, accounting for nuances and specific application across 6 distinct internal and external audiences; Gained buy-in from 34+ client stakeholders including the CMO and CCO
An 6 month, in-depth discovery phase produced 9 competitive assessments and best in-class brand audits, 10 Southwest content and channel assessments, and stakeholder interviews across 26 departments.
Corteva Agriscience: Next Generation Employee Intranet

Ogilvy Client x 2018 - 2019
Leader of the first fully integrated, cross-discipline, cross-region initiative since the founding of Ogilvy Denver office with a team of 10 digital specialists. Directed the ideation and mapping of a next generation employee intranet; Reported directly into the client CCO with collaboration from IT and HR executive leadership
Aetna: Integrated Editorial Operations Model

Ogilvy Client x 2014 - 2016
Established an editorial operations model that integrated content produced by clients, agency and additional partners. Process included monthly/quarterly calendar planning based on unified goals, insights and performance. Acted as interim Editor-in-Chief before onboarding client lead.
Gerber: “Together We’ve Got This” Video Series,

Ogilvy Client x 2015 - 2017
2017 EFFIE Bronze Award for engagement effectiveness
Developed content strategy, distribution and optimization plan plus keyword-centered scripts for an SEO-modeled YouTube series designed to attract and engage new moms. The program’s 54 videos, curated into 7 playlists, exceeded all brand benchmarks for engagement on YouTube and Gerber.com. Campaign videos drove 88% increase in MyGerber Registrations primarily through organic search and discovery
DuPont: Global Content Partnerships

Ogilvy Client x 2012 - 2014
Led geo-specific content program development and activation for Fortune Global Forum 2013 sponsorship, including 4 weeks of in-country support via Ogilvy Shanghai offices.
Managed content partnership between CFDA designers and DuPont™ Sorona®, resulting in WWD's first-ever fabric sample print insert and Sorona® inspired designs in the 2014 Spring Collection at New York Fashion Week.
IBM: Data Analytics & Content Measurement SME

Ogilvy Client x 2010-2012
Agency SME for video and content analytics; YouTube Agency Lead; Established content and social best practices for distribution, measurement and optimization, then directed trainings for the wider agency
Data Analytics and Reporting for popular full-brand initiatives such as: THINK IBM, IBM100 and IBM Watson.